NEW BROADWAY DEPARTMENT STORE
by Wayne Bednersh
This is an interesting sterling spoon which appears to be commemorating
the opening of a new Broadway Department Store
in downtown Los Angeles.
However, the handle of this spoon is from the PPIE (Pan Pacific
International Exhibition) which was held in
San Francisco and San Diego.
This is the first PPIE spoon from the Los Angeles area which I have
This store did indeed open in 1915 while the expo was occurring,
however I could not find any other relationship between the two events.
I suspect that the owner of the Broadway Department Store helped
finance the exposition, since he was involved in many civic affairs.
This handsome art deco style building was built at the corner of 8th
Street and Broadway
in the heart of downtown Los Angeles.
The building featured a roof top restaurant with stunning views as well
as a well stocked series of departments
and of course a 'bargain basement'.
Various department stores dominated downtown Los Angeles until the
1960's when they gradually succumbed to the influence of the suburban
By the late 1970's all of the huge major downtown department
stores had closed, but smaller versions retained a presence in the area.
This building is now known as the Junipero Serra Building (named after
Father Serra who founded the California missions) and it has been
converted into an office building.
The back of the handle on this spoon has three small pictures which I
have never seen on a souvenir spoon
The top picture is the flagship store for Broadway founded in 1896
This picture shows the Owen River aquaduct (completed in 1913) which
was the primary source of water for the Los Angeles area.
The importance of this project cannot be overstated. Without it Los
Angeles would never have become a major city.
This is the only time I have seen this on a silver spoon
The third picture pays tribute to the Los Angeles harbor.
This 193 sq.
mi. harbor area is the largest shipping container port in the USA and a
major source of Los Angeles' wealth.
There is no manufacturer mark.
For more spoons related to the PPIE click here.
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